YouTube is awash with unboxing videos, a recent phenomenon where people film themselves opening gadgets. But we thought we could take it a step further with an extreme unboxing video.
Partnering with YouTube sensation SuperSaf, we decided to make a film that showcased the Ionic’s features, especially its industry-leading heart rate monitor.
We hijacked Saf’s YouTube channel to reach his million-plus subscribers. Then to really put the Ionic through its paces, we took Saf 15,000 feet in the air, and recorded his extreme unboxing video as he plummeted to earth (with a parachute in tow of course).