Creative minds need minding. So when we were tasked to speak to creative people about a subject as important as their mental health, we knew it had to be entertaining, crafted, and told a story that reflected their industry. ‍The Story Maker Storyboards campaign, a joint effort between Screen Ireland and Minding Creative Minds, has been specifically designed to promote the provision of support services for those working in the creative screen industry across Ireland.

This campaign cleverly uses storyboard art, the universal language of the screen industry, to highlight important services that can help reduce stress and anxiety. We created a campaign using the visual vernacular of the screen industry to represent the range of support available to the wide-ranging world of the Irish creative screen industry. And when it came to getting a voice to add craft and kudos to the campaign, Oscar nominated Colin Farrell answered the call. These ads tell stories of runners on set, DOPs, screenwriters, prosthetic and prop departments - taking a look behind the camera at long shoot days, tight turnaround times, and the pressure it takes to create for the screen.