Legends only remain legends if they’re talked about. We set out to highlight some of the impressive female figures in Irish history and mythology that often get overlooked. We sought to represent these legends in a more contemporary way than the usual depictions; focussing more on their attributes than superficial elements. We emphasised their admirable qualities of strength, courage and perseverance, amongst others. We wanted this campaign to shine a light on these deserving individuals and inspire the next generation to keep these women’s legacies alive.
We cleverly tied the a key characteristic of each legend into an attribute of a particular vehicle from the Škoda range and wrapped it up with the brand’s ongoing platform tagline which helps cement the whole idea behind the campaign; Made for Ireland.
This series of floor to ceiling display panels is live for a full year in the skybridge in Dublin airport, being viewed by thousands of passengers coming in and out of the country every day.
