With the success of our multi award-winning campaign ‘Jeff’s World’ in 2022, it was a no-brainer to bring the country’s favourite bearded dragon back in 2023. This time we used the charming Jeff to celebrate the joy and freedom that comes from the seamless connection that Three Home Broadband provides. The loveable lizard is seen rocking out to the iconic sound of Joan Jett’s “I love rock n’ roll”, as it’s streamed throughout the house.
This spot had one clear message; Three do home broadband like no one else!
We collaborated, once again, with the award-winning director Tomas Jonsgarden and Ponder, and the talented team at Framestore to bring this story to life and further cement Three’s Better Connected Life positioning.
