After a competitive international pitch, Boys+Girls were appointed as the W.K.Kellogg agency for EMEA markets. Our first campaign with Kellogg’s was to launch their new no-added-sugar range of granola and snack bars, named after the man himself W.K. Kellogg. He believed that eating good, natural ingredients and giving back to good causes would leave you feeling good too. This led to our campaign line, “Good All Round”.
“Eat Good, Do Good, Feel Good” was the central theme of the campaign, reiterating the founder’s beliefs, and highlighting the fact that W.K. Kellogg’s is made with all healthy ingredients, and that 10p/10c from every pack goes to good causes. That’s bound to leave you feeling good!
