Great drama captures the public’s imagination and starts conversations. It makes for a collective shared viewing experience – a reason to get the family together, a focus for a date night, or the non-stop buzz of a Whatsapp group between friends.
We worked with RTÉ to promote their upcoming season of drama with a whole host of famous faces and new shows. Debuting on TV, social, and outdoor, the intriguing creative draws the viewer in from the start. The simple call to action of tuning into your national broadcaster for great local drama meant we could play on the standard tropes of TV drama. For the TV ads, familiar everyday life sets the scene. We see our protagonist played by Emmet Scanlon at the centre of various situations as he sees the drama unfold.
