We helped Bulmer’s redefine their classic position on “Time”  to focus on the time spent with friends - under the new platform, "It's Our Time," . The campaign spans TV, OOH, audio, social, and activation, showcasing Bulmers' commitment to celebrating genuine friendships and the joy of time well spent. Shot across Ireland, the TV and OOH components celebrate real friendships through epic storytelling and genuine moments of connection, reaffirming Bulmers as a beloved category leader.