Boys + Girls are continuing the Irish love affair with New York City as part of the WE♥️NYC campaign that has launched over stateside.

The campaign celebrates what makes New York City (NYC) great and is aimed at empowering New Yorkers to show their love for their great city.

The large-scale launch features a series of Boys + Girls work appearing all over prime locations in the city, including the famous electronic billboards of Times Square, windows in Macy’s and in prominent locations around Wall Street in the financial district.

The agency was invited to collaborate in launching the campaign by US agency Founders, having worked with it on global projects for brands as diverse as Netflix and Kerrygold. Both agencies are members of the independent network, By the Network.

“New York City is still the creative centre of the advertising universe. To see our work gracing its iconic streets both crystallises a professional ambition for the agency, but also showcases that our work can more than hold its own at the highest level internationally,” says Rory Hamilton, executive creative director, Boys+Girls.

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