Creative minds need minding. So when we were tasked to speak to creative people about a subject as important as their mental health, we knew it had to be entertaining, crafted, and told a story that reflected their industry. 

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The Story Maker Storyboards campaign, a joint effort between Screen Ireland and Minding Creative Minds, has been specifically designed to promote the provision of support services for those working in the creative screen industry across Ireland.

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This campaign cleverly uses storyboard art, the universal language of the screen industry, to highlight important services that can help reduce stress and anxiety.

We created a campaign using the visual vernacular of the screen industry to represent the range of support available to the wide-ranging world of the Irish creative screen industry. And when it came to getting a voice to add craft and kudos to the campaign, Oscar nominated Colin Farrell answered the call.

These ads tell stories of runners on set, DOPs, screenwriters, prosthetic and prop departments - taking a look behind the camera at long shoot days, tight turnaround times, and the pressure it takes to create for the screen. Pairing pictures with carefully crafted sound, music, and voice - this project is the best combination of creative collaboration made by people who know the creative screen industry best. Along with a sprinkle of Hollywood from Oscar nominated Colin Farrell, who plays the role of narrator.

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The campaign consists of three films highlighting what Minding Creative Minds can offer the many and varied creative industries and people involved in the vibrant Irish Film Industry. The three ‘Story Maker Storyboard’ spots will be shown at Irish film festivals, at Irish film screenings and on social media, making sure that the message gets in front of the right audience and makes a difference to those working across the Irish screen industry.

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