Getting a TVC brief for a radio station was a first.
It was an exciting challenge cementing RTÉ 2FM as the true ‘Sound of the Nation’ - The station that young people in Ireland can turn to for the most up to date everything.
We set out to capture the preciousness of ‘now’ in all its extraordinary ordinariness.
In this film, we see a group of friends hanging out. They are enjoying the music and each other’s company. One girl spontaneously splurts out her drink in a laughing fit and we elevate the moment through super slow-mo.
In this film, we see a group of lads stopping off at the local chipper after GAA training. They’re loving their independence, blasting the music in the car and devouring their tasty takeaway. We elevate this moment in time through super slow-mo.
We made both spots feel own-able and integral to the brand by having the 2FM presenters as narrators. And in true 2FM fashion, we shone a light on some talented up-and-coming Irish artists by featuring their tracks as background music.
