Entertain or Die
Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention, it’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment.
The serious business of attention
We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity to have a measurable effect on their results. Who see that the more entertaining the work the more it is remembered, the less money you have to spend forcing it down people’s throats. They understand The Smuggle. My information in exchange for your attention. It sounds simple, but that doesn’t mean it’s easy.
This is serious business. It’s not for the faint-hearted.
Only the daring will survive.
Only the entertaining will succeed.
Our work isn’t boring, so why should we be?
Based in an old primary school, every day is a school day in Boys+Girls. And not just for those sneak a smoke behind the bike sheds. We have all the ad agency clichés, a slide, a table-tennis table, lunch-time Pilates, even a fire man’s pole. Too much? Too late, it’s already there. Why not subscribe to one of our social media channels, we swear we’re a good follow.
Once upon a time, some girls+boys had a vision that became Boys+Girls. So here they are gazing pensively into the middle distance, presumably envisioning a brighter future for us all…
Chief Executive Officer + Founder
Chief Relationship Officer + Founder
Chief Creative Officer + Founder
Chief Strategy Officer + Founder
Executive Creative Director
Head of Digital + CD
Executive Strategy Director
Executive Production Director
Head of Design
Executive Relationship Director
Executive Finance Director
Head of HR
Some of the brands that we collaborate with
Collaboration is at the heart of everything we do, and we’ve been lucky enough to work with some amazing partners in our time. However crazy our ideas might sound, they heard us out, and bought into them 100%.
It’s not just about awards. Apart from this section. Which is.