Entertain or Die

Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention, it’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment.


The serious business of attention

We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity to have a measurable effect on their results. Who see that the more entertaining the work the more it is remembered, the less money you have to spend forcing it down people’s throats. They understand The Smuggle. My information in exchange for your attention. It sounds simple, but that doesn’t mean it’s easy.

This is serious business. It’s not for the faint-hearted.

Only the daring will survive.

Only the entertaining will succeed.


Our Culture

Our work isn’t boring, so why should we be?

Based in an old primary school, every day is a school day in Boys+Girls. And not just for those sneak a smoke behind the bike sheds. We have all the ad agency clichés, a slide, a table-tennis table, lunch-time Pilates, even a fire man’s pole. Too much? Too late, it’s already there. Why not subscribe to one of our social media channels, we swear we’re a good follow.

Our People


You’re looking at some of the best minds in the business. Best hair cuts? Let us get back to you.

Patrick Meade

Partner + Managing Director


Pat Stephenson

Partner + Client Services Director

Rory Hamilton

Partner + Executive Creative Director

Rory hamilton

Margaret Gilsenan

Partner + Head of Strategy

Margaret Gisenan

Caroline Keogh

Relationship Management Director

Derek Doyle

Executive Production Director

Aoife Murphy

Executive Strategy Director

Patrick Horan

Motion Designer & Animator

Barry Smith

Head of Design

Joanne Nolan

HR Manager

Tom O'Reilly

Senior Digital Producer

Tom O Reilly

Shane Casey

Head of Digital

Kris Clarkin

Creative Director

Mark O'Connor

Business Director

Laurence O'Byrne

Creative director

Laurence OByrne

Dylan Roche

Head of Operations

Diarmuid Murrihy

Head of Finance

Diarmuid Murripy

Bairbre McGlade

Senior Art Director

Sarah Chadwick

Senior Producer

Udi Ovadia

Senior Art Director

Maxi McDonnell

Senior Designer

Keeva Bolger


David Carter

Account Director

David Carter

Karleen Smyth

Senior Experiential Director

Sarah Sherry

Head of Digital Business

Kate Goldsmith

New Business Manager

Sacha Noyes

Junior Planner

Sam Moorehead

Content Lead

Cian O'Connell

Art Director

Mikey Fleming

Content Lead

Jake O'Driscoll

Art Director

Georgia Murphy


Cian Booth

Interdisciplinary Designer

Avril Delaney

Senior Copywriter

Sorcha Hanratty

Senior Account Director

Mark Tuthill

Creative Director

Hannah Hewetson

Account Manager

Rachel Campbell

Account Executive

Natalie Hopkins

Senior Account Director

  • Kerry
  • Ulster BankFitbit
  • Dulux
  • Three
  • DanoneTrinity College Dublin
  • Skoda
  • Energia
  • Irish Heart

Our Clients

Some of the brands that we collaborate with

Collaboration is at the heart of everything we do, and we’ve been lucky enough to work with some amazing partners in our time. However crazy our ideas might sound, they heard us out, and bought into them 100%.

Our awards

It’s not just about awards. Apart from this section. Which is.


many more!