Entertain or Die

Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention, it’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment.


The serious business of attention

We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity to have a measurable effect on their results. Who see that the more entertaining the work the more it is remembered, the less money you have to spend forcing it down people’s throats. They understand The Smuggle. My information in exchange for your attention. It sounds simple, but that doesn’t mean it’s easy.

This is serious business. It’s not for the faint-hearted.

Only the daring will survive.

Only the entertaining will succeed.


Our Culture

Our work isn’t boring, so why should we be?

Based in an old primary school, every day is a school day in Boys+Girls. And not just for those sneak a smoke behind the bike sheds. We have all the ad agency clichés, a slide, a table-tennis table, lunch-time Pilates, even a fire man’s pole. Too much? Too late, it’s already there. Why not subscribe to one of our social media channels, we swear we’re a good follow.

Our People


Once upon a time, some girls+boys had a vision that became Boys+Girls. So here they are gazing pensively into the middle distance, presumably envisioning a brighter future for us all…

Patrick Meade

Chief Executive Officer + Founder


Pat Stephenson

Chief Relationship Officer + Founder

Rory Hamilton

Chief Creative Officer + Founder

Rory hamilton

Margaret Gilsenan

Chief Strategy Officer + Founder

Margaret Gisenan

Bridget Johnson

Executive Creative Director

Kris Clarkin

Creative Director

Laurence O'Byrne

Creative Director

Laurence OByrne

Shane Casey

Head of Digital + CD

Aoife Murphy

Executive Strategy Director

Derek Doyle

Executive Production Director

Barry Smith

Head of Design

Caroline Keogh

Executive Relationship Director

Sarah Sherry

Business Director

Mark O'Connor

Business Director

Diarmuid Murrihy

Executive Finance Director

Diarmuid Murripy

Joanne Nolan

Head of HR

  • Irish HeartSkoda
  • ThreeDanone
  • Trinity College Dublin
  • Energia
  • Kerry
  • Ulster BankColourtrend

Our Clients

Some of the brands that we collaborate with

Collaboration is at the heart of everything we do, and we’ve been lucky enough to work with some amazing partners in our time. However crazy our ideas might sound, they heard us out, and bought into them 100%.

Our awards

It’s not just about awards. Apart from this section. Which is.


many more!