W.K. Kellogg+Good All Round

Eat Good, Do Good, Feel Good

What we did

  • Outdoor
  • Social
  • Digital
  • Film+TV
  • Activation

Good is a good place to start

After a competitive international pitch, Boys+Girls were appointed as the W.K.Kellogg agency for EMEA markets. Our first campaign with Kellogg’s was to launch their new no-added-sugar range of granola and snack bars, named after the man himself W.K. Kellogg. He believed that eating good, natural ingredients and giving back to good causes would leave you feeling good too. This led to our campaign line, “Good All Round”.

Eat. Do. Feel. Repeat.

“Eat Good, Do Good, Feel Good” was the central theme of the campaign, reiterating the founder’s beliefs, and highlighting the fact that W.K. Kellogg’s is made with all healthy ingredients, and that 10p/10c from every pack goes to good causes. That’s bound to leave you feeling good!

When Three Worlds Collide

The Good All Round message was brought to life through the creation of three animated worlds, to represent Eat, Do and Feel. These fun, vibrant worlds featured flipping 10p coins, high-rise diving boards, hula-hooping coconuts and the campaign character, Nature Guy. He’s a grown-up take on the cereal box mascot, and an all-round outdoorsy type. 

The all round campaign

The campaign spanned various social media formats, outdoor, London Underground takeovers and a number of food festival activations, all bringing to life the Good All Round ethos. This was made possible through a big collaborative effort with W.K Kellogg, Piranha Bar and Locky Butler Sound. The campaign ran across markets including Ireland, UK, Italy and Spain.