Fitbit+The Ultimate Unboxing

Taking an unboxing video to new heights

What we did

  • Brand Content
  • Product Launch
  • Strategy
  • Creative
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unboxing videos+parachutes

Fitbit asked us to help launch their first smart-watch across Europe, the Middle East and Asia. To help draw attention to its most interesting feature, their most accurate heart monitor, we decided to get pulses racing with an Unboxing Video like no other.  

a famous influencer+a 14,000 foot drop

Working with YouTube Super Star “SuperSaf” we threw convention to the wind, and our influencer out of a plane. He detailed the smart-watches features while monitoring his heart-rate all the way down.

making a splash+the most successful product launch EVER

And since it the watch is also water-proof, we made a splash with a water landing (Supersaf didn’t mention that he can’t swim). The film got more than 5.5 million views, making this Fitbit’s most successful product launch.
 
The ultimate unboxing, to match the ultimate smartwatch from Fitbit.

a youtube superstar+a 14,000 foot drop+a new product+a working parachute+the most successful product launch ever

=

100% sky high ambition +

48% new product awareness +

78% soiled underpants +