Energia+power of positive energy

taking ireland to
the next level

What we did

  • Film
  • Out of home
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The new power behind Irish Rugby

We looked at the power of Positive Energy that fans generate, and the powerful effect that this can have on the players on the pitch. Our campaign features former Irish international stars Ronan O’Gara and Shane Horgan, who talk about the role that Positive Energy played in the most pivotal moments of their careers. In Ronan’s case, he talks about the power of Positive Energy when he kicked the Grand Slam winning drop goal against Wales in 2009. Meanwhile Shane Horgan talks about that iconic game in 2007 when Ireland played England in Croke Park, and his memorable try that day that ensured a famous win. This is the first work as part of Energia’s three-year partnership with the IRFU.