This week we added to our D&AD awards haul, this time with a prestigious Yellow Pencil and Graphite Pencil for our work with Swim Ireland. We’re really proud of this work and in particular for this win as we were the only Irish agency to be awarded an iconic Yellow Pencil, and only 63 were handed out in total across every category among the thousands and thousands of entries.
To win a Yellow Pencil is the pinnacle of creative success in our industry and so we’re delighted to see our work recognised.
The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father – “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. In fact, it will be running again this year as it was so successful last year and the reaction to our ad was overwhelming.
The Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.