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08Nov 2019
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Voice of a Nation

To mark the passing of broadcasting legend Gay Byrne, our client, the Independent Broadcasters of Ireland (IBI) wanted to create a radio ad that was both fitting and respectful while acknowledging his immense service to the Irish broadcasting industry down through the years. 

At 12pm on 8th November, the day of his funeral mass, the Irish radio industry paid a fitting and heartfelt tribute to Gay by broadcasting our radio spot across as many national airwaves as possible.

Goodnight and godbless, Gay.