“Be there even when you can’t” is the concept behind our new commercial for our client, Three Ireland, to celebrate its 97% 4G population coverage.
Building on Three’s ‘Make it count’ proposition, we embraced the surreal, featuring a mum who’s stuck in work, bouncing with her little girl on the Three Ireland Network.
Speaking about the commercial, Kris Clarkin, creative director said, “We wanted to create a brand film that was visually striking but also has an emotional heart. All You Can Eat Data means Three Ireland’s customers never have to miss a moment again. This film reflects a very real scenario in a very surreal way. It’s a fun spot that helps a working parent to be in two places at the same time.”