What, Pat….Warsaw?
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What I Warsaw indeed. It was a real honour to be invited over to speak at the 9th annual Imagination Day, in association with the Cannes Lions Festival, over in …
Read ArticleCome In for BeLong To
IAPI have launched ‘Come In’, a campaign with BeLong To for Stand Up Awareness Week. The campaign urges us all to ‘come in’, to show our support for the …
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Voice of a Nation
To mark the passing of broadcasting legend Gay Byrne, our client, the Independent Broadcasters of Ireland (IBI) wanted to create a radio ad that was both fitting and respectful …
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The answer doesn’t look like an ad.
By Rory Hamilton, Executive Creative Director + Partner, Boys + Girls. This article first appeared in IMJ, October 2019. There’s a box on every brief labelled “Deliverables”. It’ll be …
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Is radio the most visual medium of all?
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Choose Radio is an initiative from the Independent Broadcasters of Ireland to encourage the Irish advertising industry… to… um… Choose Radio. So, for Choose Radio, we created a radio …
Read ArticleLocal Culture Versus Global Homogeneity: Pick a Side
This article first appeared on Little Black book on 11th September 2019. I saw a brand film last year that blew my mind. It was a film from Thailand …
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How Three’s Passion for Music Video Culture Gave Birth to a Supergroup
This article first appeared on Little Black Book on July 8th 2019 By Alex Reeves, Europe Editor, Little Black Book When Edith Bowman started her broadcasting career at MTV, music …
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New Board appointments
This article first appeared in Adworld.ie on 28th June 2019. Boys + Girls has made a number of appointments to its board of directors as the agency continues to …
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