Creativity in the Time of Coronavirus Should Not Be Written Off
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While Covid-19 may have led to the cancellation of the Cannes Lions Festival this year, we still need to champion creativity in a time of crisis and uncertainty, argues …
Read ArticleIn conversation with… Pat Stephenson
The Marketing Institute of Ireland spoke with Pat Stephenson about how he and the Boys+Girls team have been coping with the COVID-19 pandemic, what they have learned from it …
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The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small and create little moments of …
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B+G Young Lions Winners
Tea, tantrums + the road to 2021 Sacha Noyes (Junior Planner) and Jessie De Boe (Art Director) tell us about the ups and downs of competing in the IAPI Cannes …
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Lemon: How entertainment is the path to profit
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At Boys+Girls, hearing someone outline of the importance of creating emotionally engaging and entertaining creative work is like preaching to the converted. But, hearing from Orlando Wood is a …
Read ArticleWho wants a mouldy Whopper?
By Patrick Meade, Managing Director + Partner, Boys+Girls. This article first appeared on adworld.ie on the 21st February 2020. There are two types of people in the world. The …
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Boys+Girls Flies Flag For Creativity
Portobello creative agency Boys+Girls is thriving, writes Siobhán O’Connell. This article first appeared on BizPlus.ie on 18th February 2020 Creative advertising agency Boys+Girls emerged out of McConnells in 2009, when the …
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The entertainment effect.
This article first appeared in marketing.ie in February 2020. By Rory Hamilton, Executive Creative Director at Boys+Girls An interesting thing happened at the Oscars last week. Something that garnered less column …
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