FROM COVID-19 TO COVID 2021
The following information is taken from learnings across WARC, Foresight Factory and McKinsey. As we all know the Covid-19 pandemic is having a massive impact on how we live …
Read ArticleMedia Matters Podcast
Listen to Patrick Meade on The Sunday Business Post's podcast discussing what makes a good ad, Brexit and the industry, and whether Boys + Girls is up for sale.
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How I Got Hired As… Creative Director of an advertising agency
Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …
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Brands, make me care
Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.
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It’s time to start breaking things
Creative Director Laurence O’Byrne shares his thoughts on judging at the Kinsale Sharks and the overarching theme of Bravery Brave. A small word to takeaway from a 4 day …
Read ArticleThe importance of a Whopper Relationship
by Pat Stephenson, Partner and Head of Client Service How do you make a campaign like Proud Whopper? On the face of it’s pretty straightforward. You need a great …
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The Social Gap: The Campaign Jump from TV to Social Media
Our Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole
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Appetite for Disruption
Shane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken
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