News category: Views

19Oct 2020


The following information is taken from learnings across WARC, Foresight Factory and McKinsey. As we all know the Covid-19 pandemic is having a massive impact on how we live …

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06Jun 2018

Media Matters Podcast

Listen to Patrick Meade on The Sunday Business Post's podcast discussing what makes a good ad, Brexit and the industry, and whether Boys + Girls is up for sale.

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16Feb 2018

How I Got Hired As… Creative Director of an advertising agency

Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …

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27Jan 2018

Brands, make me care

Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.

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29Sep 2017

It’s time to start breaking things

Creative Director Laurence O’Byrne shares his thoughts on judging at the Kinsale Sharks and the overarching theme of Bravery Brave. A small word to takeaway from a 4 day …

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12Sep 2017

The importance of a Whopper Relationship

by Pat Stephenson, Partner and Head of Client Service How do you make a campaign like Proud Whopper? On the face of it’s pretty straightforward. You need a great …

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27Feb 2017

The Social Gap: The Campaign Jump from TV to Social Media

Our Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole

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18Nov 2016

Appetite for Disruption

Shane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken

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