News category: Views

27Feb 2017

The Social Gap: The Campaign Jump from TV to Social Media

Our Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole

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18Nov 2016

Appetite for Disruption

Shane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken

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27Apr 2016

How to Make Your Brand Purposeful, Not Purposeless

Margaret Gilsenan, Partner and Planning Director at Boys and Girls, unravels the endless literature on ‘brand purpose’

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