News category: Views

08Dec 2020

Stuff we like

by Laurence O’Byrne, Creative Director Sometimes logic gets in the way of creativity. Really striking work overrides logic. Burberry’s ‘Singing in the Rain’ Christmas ad, with its giant pieces of …

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08Dec 2020

How to rationalise irrationality

Shane reviews Rory Sutherland's call to arms in support of the illogical and irrational.

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08Dec 2020

Should brands be solving society’s problems?

by Patrick Meade, CEO Yes.   And. No. Let me explain. Firstly, I think brands and businesses need to be seen as separate entities for the purpose of this …

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19Oct 2020

Is one of the most valuable skills in our economy becoming increasingly rare?

Caroline Keogh kicks off the B+G Book Club with a review of “Deep Work” by Cal Newport. According to Cal Newport, author of Deep Work, the answer is yes. …

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19Oct 2020

FROM COVID-19 TO COVID 2021

The following information is taken from learnings across WARC, Foresight Factory and McKinsey. As we all know the Covid-19 pandemic is having a massive impact on how we live …

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06Jun 2018

Media Matters Podcast

Listen to Patrick Meade on The Sunday Business Post's podcast discussing what makes a good ad, Brexit and the industry, and whether Boys + Girls is up for sale.

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16Feb 2018

How I Got Hired As… Creative Director of an advertising agency

Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …

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27Jan 2018

Brands, make me care

Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.

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