News category: Views

11Feb 2021

On Strategy

In this edition of the B+G Book Club, Margaret Gilsenan, Chief Strategy Officer, rips up the brief and tells us about a podcast instead of a book – Fergus …

Read Article
13Jan 2021

Stuff We Like

by Kris Clarkin, Creative Director. My wife is a lawyer and is, in every way, smarter than I am. For instance, I never read the small print. Had I …

Read Article
13Jan 2021

Why I’m no longer talking to white people about race

In this edition of the B+G Book Club, Aoife Murphy, Executive Strategy Director, tells us about “Why I’m no longer talking to white people about race” by Reni Eddo-Lodge. …

Read Article
13Jan 2021

They say never waste a good crisis. What about wasting a horrific one?

by Pat Stephenson It can sound more than glib – crass, inhumane – to talk about business opportunity during the worst pandemic Western Europe has seen in 100 years. …

Read Article
08Dec 2020

Stuff we like

by Laurence O’Byrne, Creative Director Sometimes logic gets in the way of creativity. Really striking work overrides logic. Burberry’s ‘Singing in the Rain’ Christmas ad, with its giant pieces of …

Read Article
08Dec 2020

How to rationalise irrationality

Shane reviews Rory Sutherland's call to arms in support of the illogical and irrational.

Read Article
08Dec 2020

Should brands be solving society’s problems?

by Patrick Meade, CEO Yes.   And. No. Let me explain. Firstly, I think brands and businesses need to be seen as separate entities for the purpose of this …

Read Article
19Oct 2020

Is one of the most valuable skills in our economy becoming increasingly rare?

Caroline Keogh kicks off the B+G Book Club with a review of “Deep Work” by Cal Newport. According to Cal Newport, author of Deep Work, the answer is yes. …

Read Article