Truth, Lies and Advertising
Truth, Lies and Advertising: The Art of Account Planning. By Jon Steel. In this month’s B+G Book Club, Charlotte Bourke, Junior Planner, takes us through Jon Steel’s classic. Throughout …
Read ArticleDesign Superpower
by Barry Smith, Head of Design When I think back, my earliest memory of a brand wasn’t really of a brand at all. Rather, it was a “brand” my …
Read Article
Stuff we like
by Jake O’Driscoll, Senior Art Director The city of Tokyo has more Michelin stars than any other. More than the food meccas of Paris and New York combined. If …
Read Article
Why does the Pedlar Sing?
What Creativity Really Means in Advertising In this month’s B+G Book Club, Margaret Gilsenan, Chief Strategy Officer dissects “Why does the Pedlar Sing?” by Paul Feldwick. Paul Feldwick continues …
Read Article
Ideas aren’t like lightbulbs, they’re like trees
by Rory Hamilton, Chief Creative Officer I’ve been thinking a lot about ideas recently and where they come from. The reason for this is that I’ve been asked to …
Read ArticleStuff we like
by Bairbre McGlade, Senior Art Director Heading out for a walk is the new ‘out out’, or rather the only ‘out out’ we have right now. So, it’s a …
Read Article
Atomic Habits
An easy and proven way to build good habits and break bad ones. In this month’s B+G Book Club, David Carter, Account Director, reviews “Atomic Habits” by James Clear. …
Read Article
Is Clubhouse Bringing Back The Radio Star?
by Aoife Murphy, Executive Strategy Director You’ve likely heard of Clubhouse by now, the latest social media app to ride the pandemic digital wave to cult status. Its reason …
Read Article