Truth, Lies and Advertising: The Art of Account Planning. By Jon Steel. In this month’s B+G Book Club, Charlotte Bourke, Junior Planner, takes us through Jon Steel’s classic. Throughout …
Read Articleby Barry Smith, Head of Design When I think back, my earliest memory of a brand wasn’t really of a brand at all. Rather, it was a “brand” my …
Read Articleby Jake O’Driscoll, Senior Art Director The city of Tokyo has more Michelin stars than any other. More than the food meccas of Paris and New York combined. If …
Read ArticleWhat Creativity Really Means in Advertising In this month’s B+G Book Club, Margaret Gilsenan, Chief Strategy Officer dissects “Why does the Pedlar Sing?” by Paul Feldwick. Paul Feldwick continues …
Read Articleby Rory Hamilton, Chief Creative Officer I’ve been thinking a lot about ideas recently and where they come from. The reason for this is that I’ve been asked to …
Read Articleby Bairbre McGlade, Senior Art Director Heading out for a walk is the new ‘out out’, or rather the only ‘out out’ we have right now. So, it’s a …
Read ArticleAn easy and proven way to build good habits and break bad ones. In this month’s B+G Book Club, David Carter, Account Director, reviews “Atomic Habits” by James Clear. …
Read Articleby Aoife Murphy, Executive Strategy Director You’ve likely heard of Clubhouse by now, the latest social media app to ride the pandemic digital wave to cult status. Its reason …
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