News category: Views

21Jul 2021

AnthroVision

How Anthropology Can Explain Business & Life. This month Marget Gilsenan, Chief Strategy Officer gives us her opinions on “How Anthropology Can Explain Business & Life” by Gillian Tett. …

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21Jul 2021

Judgemental

by Rory Hamilton, Chief Creative Officer I have been lucky enough to judge a number of advertising awards. If you’ve never done it, it’s an interesting process. You fly …

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16Jun 2021

The Ministry of Common Sense

The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses and corporate bullshit. By Martin Lindstrom For this month’s B+G Book Club, Mark O’Connor, Business Director, …

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16Jun 2021

Tracking Lions and Diving with Sharks

by Bridget Johnson, Executive Creative Director Adland’s ‘Oscars’ – The Cannes Lions – are just around the corner, with all its pomp and perhaps a little less pageantry this year …

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13May 2021

Truth, Lies and Advertising

Truth, Lies and Advertising: The Art of Account Planning. By Jon Steel. In this month’s B+G Book Club, Charlotte Bourke, Junior Planner, takes us through Jon Steel’s classic. Throughout …

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13May 2021

Design Superpower

by Barry Smith, Head of Design When I think back, my earliest memory of a brand wasn’t really of a brand at all. Rather, it was a “brand” my …

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15Apr 2021

Stuff we like

by Jake O’Driscoll, Senior Art Director The city of Tokyo has more Michelin stars than any other. More than the food meccas of Paris and New York combined. If …

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Invisble Fires
15Apr 2021

Why does the Pedlar Sing?

What Creativity Really Means in Advertising In this month’s B+G Book Club, Margaret Gilsenan, Chief Strategy Officer dissects “Why does the Pedlar Sing?” by Paul Feldwick. Paul Feldwick continues …

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