News category: Views

19Aug 2021

Go Luck Yourself

40 Ways To Stack The Odds In Your Brand’s Favour Patrick Meade, Chief Executive Officer at Boys+Girls, is here this month with his take on “Go Luck Yourself” by …

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19Aug 2021

A glimpse into a new era of Brand Experience

by Karleen Smyth, Senior Experiential Director Our world was upended in 2020. Amid the global chaos, brands who had spent many months and euros curating their experiential marketing plans …

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21Jul 2021

AnthroVision

How Anthropology Can Explain Business & Life. This month Marget Gilsenan, Chief Strategy Officer gives us her opinions on “How Anthropology Can Explain Business & Life” by Gillian Tett. …

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21Jul 2021

Judgemental

by Rory Hamilton, Chief Creative Officer I have been lucky enough to judge a number of advertising awards. If you’ve never done it, it’s an interesting process. You fly …

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16Jun 2021

The Ministry of Common Sense

The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses and corporate bullshit. By Martin Lindstrom For this month’s B+G Book Club, Mark O’Connor, Business Director, …

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16Jun 2021

Tracking Lions and Diving with Sharks

by Bridget Johnson, Executive Creative Director Adland’s ‘Oscars’ – The Cannes Lions – are just around the corner, with all its pomp and perhaps a little less pageantry this year …

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13May 2021

Truth, Lies and Advertising

Truth, Lies and Advertising: The Art of Account Planning. By Jon Steel. In this month’s B+G Book Club, Charlotte Bourke, Junior Planner, takes us through Jon Steel’s classic. Throughout …

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13May 2021

Design Superpower

by Barry Smith, Head of Design When I think back, my earliest memory of a brand wasn’t really of a brand at all. Rather, it was a “brand” my …

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