News category: Views

28Sep 2021

Zag

The #1 Strategy of High-Performance Brands For this month’s Book Club, Charlotte Bourke gives us her take on “Zag: The #1 Strategy of High-Performance Brands” by Marty Neumeier. Marty …

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28Sep 2021

The Power of Competition

by Margaret Gilsenan, Chief Strategy Officer For anyone who has entered industry awards, you will know they are hard work.  The AIMs, D&ADs, ICADs, Sharks, Effies, Cannes, all involve …

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19Aug 2021

Go Luck Yourself

40 Ways To Stack The Odds In Your Brand’s Favour Patrick Meade, Chief Executive Officer at Boys+Girls, is here this month with his take on “Go Luck Yourself” by …

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19Aug 2021

A glimpse into a new era of Brand Experience

by Karleen Smyth, Senior Experiential Director Our world was upended in 2020. Amid the global chaos, brands who had spent many months and euros curating their experiential marketing plans …

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21Jul 2021

AnthroVision

How Anthropology Can Explain Business & Life. This month Marget Gilsenan, Chief Strategy Officer gives us her opinions on “How Anthropology Can Explain Business & Life” by Gillian Tett. …

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21Jul 2021

Judgemental

by Rory Hamilton, Chief Creative Officer I have been lucky enough to judge a number of advertising awards. If you’ve never done it, it’s an interesting process. You fly …

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16Jun 2021

The Ministry of Common Sense

The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses and corporate bullshit. By Martin Lindstrom For this month’s B+G Book Club, Mark O’Connor, Business Director, …

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16Jun 2021

Tracking Lions and Diving with Sharks

by Bridget Johnson, Executive Creative Director Adland’s ‘Oscars’ – The Cannes Lions – are just around the corner, with all its pomp and perhaps a little less pageantry this year …

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