How to rationalise irrationality
Shane reviews Rory Sutherland's call to arms in support of the illogical and irrational.
Read ArticleShould brands be solving society’s problems?
by Patrick Meade, CEO Yes. And. No. Let me explain. Firstly, I think brands and businesses need to be seen as separate entities for the purpose of this …
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Stuff we like
by Rory Hamilton, CCO Posters have always been the purest form of advertising. They require brevity above all else. A reduction of advertising to its core principles. Just some …
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Is one of the most valuable skills in our economy becoming increasingly rare?
Caroline Keogh kicks off the B+G Book Club with a review of “Deep Work” by Cal Newport. According to Cal Newport, author of Deep Work, the answer is yes. …
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FROM COVID-19 TO COVID 2021
The following information is taken from learnings across WARC, Foresight Factory and McKinsey. As we all know the Covid-19 pandemic is having a massive impact on how we live …
Read ArticleIs this thing on?
We’ve been all over the airwaves recently so why not fill your ears with the dulcet tones of founder Pat Stephenson as he talks about great client relationships and starting …
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Water Safety+Irish Parents
Drowning is the second biggest cause of accidental deaths for children in Ireland and the risk grew significantly during the Covid-19 pandemic, as more Irish people were visiting Irish …
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Creativity in the Time of Coronavirus Should Not Be Written Off
While Covid-19 may have led to the cancellation of the Cannes Lions Festival this year, we still need to champion creativity in a time of crisis and uncertainty, argues …
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