Voice of a Nation
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To mark the passing of broadcasting legend Gay Byrne, our client, the Independent Broadcasters of Ireland (IBI) wanted to create a radio ad that was both fitting and respectful …
Read ArticleThe answer doesn’t look like an ad.
By Rory Hamilton, Executive Creative Director + Partner, Boys + Girls. This article first appeared in IMJ, October 2019. There’s a box on every brief labelled “Deliverables”. It’ll be …
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Is radio the most visual medium of all?
Choose Radio is an initiative from the Independent Broadcasters of Ireland to encourage the Irish advertising industry… to… um… Choose Radio. So, for Choose Radio, we created a radio …
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Local Culture Versus Global Homogeneity: Pick a Side
This article first appeared on Little Black book on 11th September 2019. I saw a brand film last year that blew my mind. It was a film from Thailand …
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How Three’s Passion for Music Video Culture Gave Birth to a Supergroup
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This article first appeared on Little Black Book on July 8th 2019 By Alex Reeves, Europe Editor, Little Black Book When Edith Bowman started her broadcasting career at MTV, music …
Read ArticleNew Board appointments
This article first appeared in Adworld.ie on 28th June 2019. Boys + Girls has made a number of appointments to its board of directors as the agency continues to …
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Cannes Lions Talk 2019
This year we were delighted to host our first talk on stage at the Cannes Lions Festival! Our ECD Rory was joined on stage by Elaine Carey, CCO of …
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Starry, starry night at the APMC awards
Another great night at the APMC’s this year when we were lucky enough to be awarded for some of our client work from the past year. Each year the …
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