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16Feb 2018

How I Got Hired As… Creative Director of an advertising agency

Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …

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27Jan 2018

Brands, make me care

Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.

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29Sep 2017

It’s time to start breaking things

Creative Director Laurence O’Byrne shares his thoughts on judging at the Kinsale Sharks and the overarching theme of Bravery Brave. A small word to takeaway from a 4 day …

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29Sep 2017

A Snapshot of Irish Advertising

Boys and Girls Managing Director Patrick Meade reflects on what the IAPI census data says about the Irish industry.

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12Sep 2017

The importance of a Whopper Relationship

by Pat Stephenson, Partner and Head of Client Service How do you make a campaign like Proud Whopper? On the face of it’s pretty straightforward. You need a great …

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27Feb 2017

The Social Gap: The Campaign Jump from TV to Social Media

Our Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole

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18Nov 2016

Appetite for Disruption

Shane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken

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27Apr 2016

How to Make Your Brand Purposeful, Not Purposeless

Margaret Gilsenan, Partner and Planning Director at Boys and Girls, unravels the endless literature on ‘brand purpose’

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