On Strategy
In this edition of the B+G Book Club, Margaret Gilsenan, Chief Strategy Officer, rips up the brief and tells us about a podcast instead of a book – Fergus …
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by Kris Clarkin, Creative Director. My wife is a lawyer and is, in every way, smarter than I am. For instance, I never read the small print. Had I …
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Why I’m no longer talking to white people about race
In this edition of the B+G Book Club, Aoife Murphy, Executive Strategy Director, tells us about “Why I’m no longer talking to white people about race” by Reni Eddo-Lodge. …
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They say never waste a good crisis. What about wasting a horrific one?
by Pat Stephenson It can sound more than glib – crass, inhumane – to talk about business opportunity during the worst pandemic Western Europe has seen in 100 years. …
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by Laurence O’Byrne, Creative Director Sometimes logic gets in the way of creativity. Really striking work overrides logic. Burberry’s ‘Singing in the Rain’ Christmas ad, with its giant pieces of …
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Shane reviews Rory Sutherland's call to arms in support of the illogical and irrational.
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Should brands be solving society’s problems?
by Patrick Meade, CEO Yes. And. No. Let me explain. Firstly, I think brands and businesses need to be seen as separate entities for the purpose of this …
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by Rory Hamilton, CCO Posters have always been the purest form of advertising. They require brevity above all else. A reduction of advertising to its core principles. Just some …
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