Boyz on Top
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Boyz on Top is an original comedy series written and directed by Boys + Girls creative duo, Sam & Mikey. The 6-part mocumentary follows a boyband from the noughties …
Read ArticleWhat, Pat….Warsaw?
What I Warsaw indeed. It was a real honour to be invited over to speak at the 9th annual Imagination Day, in association with the Cannes Lions Festival, over in …
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Ownership assumes a whole new take
This article first appeared in Marketing.ie in November 2019. Margaret Gilsenan is founder and head of strategy at Boys + Girls. Margaret Gilsenan examines consumer trends impacting on how people …
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Come In for BeLong To
IAPI have launched ‘Come In’, a campaign with BeLong To for Stand Up Awareness Week. The campaign urges us all to ‘come in’, to show our support for the …
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Voice of a Nation
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To mark the passing of broadcasting legend Gay Byrne, our client, the Independent Broadcasters of Ireland (IBI) wanted to create a radio ad that was both fitting and respectful …
Read ArticleThe answer doesn’t look like an ad.
By Rory Hamilton, Executive Creative Director + Partner, Boys + Girls. This article first appeared in IMJ, October 2019. There’s a box on every brief labelled “Deliverables”. It’ll be …
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Is radio the most visual medium of all?
Choose Radio is an initiative from the Independent Broadcasters of Ireland to encourage the Irish advertising industry… to… um… Choose Radio. So, for Choose Radio, we created a radio …
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Local Culture Versus Global Homogeneity: Pick a Side
This article first appeared on Little Black book on 11th September 2019. I saw a brand film last year that blew my mind. It was a film from Thailand …
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