Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …
Read ArticleRory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.
Read ArticleCreative Director Laurence O’Byrne shares his thoughts on judging at the Kinsale Sharks and the overarching theme of Bravery Brave. A small word to takeaway from a 4 day …
Read ArticleBoys and Girls Managing Director Patrick Meade reflects on what the IAPI census data says about the Irish industry.
Read Articleby Pat Stephenson, Partner and Head of Client Service How do you make a campaign like Proud Whopper? On the face of it’s pretty straightforward. You need a great …
Read ArticleOur Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole
Read ArticleShane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken
Read ArticleMargaret Gilsenan, Partner and Planning Director at Boys and Girls, unravels the endless literature on ‘brand purpose’
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