How I Got Hired As… Creative Director of an advertising agency
Laurence O’Byrne is a creative director at creative advertising agency Boys and Girls who has won a number of Cannes Lions and Kinsale Shark Awards. He is also the creator of an …
Read ArticleBrands, make me care
Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings.
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It’s time to start breaking things
Creative Director Laurence O’Byrne shares his thoughts on judging at the Kinsale Sharks and the overarching theme of Bravery Brave. A small word to takeaway from a 4 day …
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A Snapshot of Irish Advertising
Boys and Girls Managing Director Patrick Meade reflects on what the IAPI census data says about the Irish industry.
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The importance of a Whopper Relationship
by Pat Stephenson, Partner and Head of Client Service How do you make a campaign like Proud Whopper? On the face of it’s pretty straightforward. You need a great …
Read ArticleThe Social Gap: The Campaign Jump from TV to Social Media
Our Senior Digital Strategist, Aoife Murphy, on why you shouldn't wedge a TV shaped brick into a social shaped hole
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Appetite for Disruption
Shane Casey, Head of Digital at Boys and Girls discusses how adblocking is just another symptom that the advertising model is broken
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How to Make Your Brand Purposeful, Not Purposeless
Margaret Gilsenan, Partner and Planning Director at Boys and Girls, unravels the endless literature on ‘brand purpose’
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