News category: Insights

13Jul 2018

The Importance of Creating Culturally Potent Work

A big takeout of Cannes 2018, from the talks to the winners, was the importance of creating culturally potent work. Brands have the power to not only impact culture, …

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13Jul 2018

Breaking Through The Glass

The Glass Lions, or The Lions for Change, celebrate ideas intended to change the world. The category awards work that set out to positively impact ingrained gender inequality, imbalance …

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13Jul 2018

Keeping It Real

At Cannes 2018, seasoned veterans seemed to be relieved that the main attraction was not another launch or tech announcement, but rather, a return to focusing on creativity.

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13Jul 2018

Speaker Spotlight: Transformation at Speed

Another day, another talk, another buzz word — Transformation, or rather ‘Transformation at Speed’ was discussed by impressive advertising industry leaders from R/GA.

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13Jul 2018

Print Ain’t Dead

In the basement of the Palais, the Cannes Lions Festival hub, every piece of shortlisted work is on display. The sheer amount of work was overwhelming...

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13Jul 2018

Cannes Over a Few Cans

Sitting in the sun having the chats over a few cans is an age-old Irish tradition. This year, Shane, Mikey and I decided to share this tradition with the …

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13Jul 2018

How Google CMO Lorraine Twohill Invests in Creativity

This year the Cannes Lions Creative Marketer of the Year went to Google Chief Marketing Officer, (and Irish woman), Lorraine Twohill. The award recognises a brand that, over the …

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13Jul 2018

If You Can’t Move People, You Can’t Move Markets

Winning a Cannes Lion isn’t supposed to be easy. The title quote from Harjot Singh at the Future of Creative Effectiveness debate on the Thursday at Cannes captures the …

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