Stuff we like
by Aoife Murphy, Executive Strategy Director Ever bought something, worn it, and returned it anyway? If you answered yes, apparently lots of other people do too, and it costs …
Read ArticleStuff we like
by Pat Stephenson, Chief Relationship Officer Great work makes everything better. Better results, more satisfaction, better commercials. Everything. We’ve believed that for a looong time now. But it’s still …
Read Article
Stuff we like
by Keeva Bolger, Producer As a kid, the best present you got at Christmas was the one that came in the biggest cardboard box. With a little imagination, that …
Read Article
Stuff we like
by Sarah Sherry, Business Director Haircut or holiday? I obviously need both badly but this really nice piece from Tourism New Zealand has me yearning for a great big …
Read Article
You don’t make the work, you are the work. And other Kinsale Shark tales.
Wow, that was intense. The rebooted Kinsale Sharks 2018 was as raucous and inspirational as ever. Gone was the infamous sit down Gala Awards Ceremony (Bloody right that’s Trevor …
Read ArticleRe-Innovating The Wheel
Innovation is a much-abused word in advertising. With the best of the best from around the world to choose from, I was intrigued to see how the juries would …
Read Article
Trick Shots
When I was a kid, back in the 1980s, the Harlem Globetrotters came to Ireland. It was unbelievably exciting seeing the best basketball players in the world play in …
Read Article
The Importance of Creating Culturally Potent Work
A big takeout of Cannes 2018, from the talks to the winners, was the importance of creating culturally potent work. Brands have the power to not only impact culture, …
Read Article