News category: Insights

16Jun 2021

Stuff we like

by Keeva Bolger, Producer As a kid, the best present you got at Christmas was the one that came in the biggest cardboard box. With a little imagination, that …

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13May 2021

Stuff we like

by Sarah Sherry, Business Director Haircut or holiday? I obviously need both badly but this really nice piece from Tourism New Zealand has me yearning for a great big …

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01Oct 2018

You don’t make the work, you are the work. And other Kinsale Shark tales.

Wow, that was intense. The rebooted Kinsale Sharks 2018 was as raucous and inspirational as ever. Gone was the infamous sit down Gala Awards Ceremony (Bloody right that’s Trevor …

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13Jul 2018

Re-Innovating The Wheel

Innovation is a much-abused word in advertising. With the best of the best from around the world to choose from, I was intrigued to see how the juries would …

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13Jul 2018

Trick Shots

When I was a kid, back in the 1980s, the Harlem Globetrotters came to Ireland. It was unbelievably exciting seeing the best basketball players in the world play in …

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13Jul 2018

The Importance of Creating Culturally Potent Work

A big takeout of Cannes 2018, from the talks to the winners, was the importance of creating culturally potent work. Brands have the power to not only impact culture, …

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13Jul 2018

Breaking Through The Glass

The Glass Lions, or The Lions for Change, celebrate ideas intended to change the world. The category awards work that set out to positively impact ingrained gender inequality, imbalance …

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13Jul 2018

Keeping It Real

At Cannes 2018, seasoned veterans seemed to be relieved that the main attraction was not another launch or tech announcement, but rather, a return to focusing on creativity.

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