News category: Cannes2018

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13Jul 2018

Re-Innovating The Wheel

Innovation is a much-abused word in advertising. With the best of the best from around the world to choose from, I was intrigued to see how the juries would …

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13Jul 2018

Trick Shots

When I was a kid, back in the 1980s, the Harlem Globetrotters came to Ireland. It was unbelievably exciting seeing the best basketball players in the world play in …

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13Jul 2018

The Importance of Creating Culturally Potent Work

A big takeout of Cannes 2018, from the talks to the winners, was the importance of creating culturally potent work. Brands have the power to not only impact culture, …

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13Jul 2018

Breaking Through The Glass

The Glass Lions, or The Lions for Change, celebrate ideas intended to change the world. The category awards work that set out to positively impact ingrained gender inequality, imbalance …

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13Jul 2018

Keeping It Real

At Cannes 2018, seasoned veterans seemed to be relieved that the main attraction was not another launch or tech announcement, but rather, a return to focusing on creativity.

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13Jul 2018

Speaker Spotlight: Transformation at Speed

Another day, another talk, another buzz word — Transformation, or rather ‘Transformation at Speed’ was discussed by impressive advertising industry leaders from R/GA.

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13Jul 2018

Print Ain’t Dead

In the basement of the Palais, the Cannes Lions Festival hub, every piece of shortlisted work is on display. The sheer amount of work was overwhelming...

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13Jul 2018

Cannes Over a Few Cans

Sitting in the sun having the chats over a few cans is an age-old Irish tradition. This year, Shane, Mikey and I decided to share this tradition with the …

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