This year we were delighted to host our first talk on stage at the Cannes Lions Festival!
Our ECD Rory was joined on stage by Elaine Carey, CCO of Three Ireland and Elaine Doyle, Head of Ireland YouTube in a talk moderated by TV, radio and podcast host Edith Bowman. The talk was centered around our ‘Made by Music’ campaign which we developed and created for Three and working closely with YouTube. The campaign was hugely successful with the most notable results being that our pre-roll engagement rates even beat Beyonce and JayZ on YouTube!
Settle in and watch the talk here: