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by Rory Hamilton, CCO Posters have always been the purest form of advertising. They require brevity above all else. A reduction of advertising to its core principles. Just some …
Read ArticleIs one of the most valuable skills in our economy becoming increasingly rare?
According to Cal Newport, author of Deep Work, the answer is yes. ‘Deep work’ is the ability to focus without distraction on a cognitively demanding task. In this book …
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FROM COVID-19 TO COVID 2021
I have selected two which I feel are particularly relevant to most brands and businesses, as we sit in the middle of Phase 3 with the threat of Phases …
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Water Safety+Irish Parents
Drowning is the second biggest cause of accidental deaths for children in Ireland and the risk grew significantly during the Covid-19 pandemic, as more Irish people were visiting Irish …
Read ArticleCreativity in the Time of Coronavirus Should Not Be Written Off
While Covid-19 may have led to the cancellation of the Cannes Lions Festival this year, we still need to champion creativity in a time of crisis and uncertainty, argues …
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In conversation with… Pat Stephenson
The Marketing Institute of Ireland spoke with Pat Stephenson about how he and the Boys+Girls team have been coping with the COVID-19 pandemic, what they have learned from it …
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The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small and create little moments of …
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