News

20Oct 2020

Stuff we like

by Rory Hamilton, CCO Posters have always been the purest form of advertising. They require brevity above all else. A reduction of advertising to its core principles. Just some …

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19Oct 2020

Is one of the most valuable skills in our economy becoming increasingly rare?

According to Cal Newport, author of Deep Work, the answer is yes. ‘Deep work’ is the ability to focus without distraction on a cognitively demanding task. In this book …

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19Oct 2020

FROM COVID-19 TO COVID 2021

I have selected two which I feel are particularly relevant to most brands and businesses, as we sit in the middle of Phase 3 with the threat of Phases …

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18Sep 2020

Is this thing on?

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"On air" sign and microphone
14Jul 2020

Water Safety+Irish Parents

Drowning is the second biggest cause of accidental deaths for children in Ireland and the risk grew significantly during the Covid-19 pandemic, as more Irish people were visiting Irish …

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22May 2020

Creativity in the Time of Coronavirus Should Not Be Written Off

While Covid-19 may have led to the cancellation of the Cannes Lions Festival this year, we still need to champion creativity in a time of crisis and uncertainty, argues …

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20May 2020

In conversation with… Pat Stephenson

The Marketing Institute of Ireland spoke with Pat Stephenson about how he and the Boys+Girls team have been coping with the COVID-19 pandemic, what they have learned from it …

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01May 2020

The Case for Making More Distractions

At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small and create little moments of …

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