Zaconey Launch

In collaboration with the Innovation’s Team in Irish Distillers Pernod Ricard over 12 months, a brand was created from scratch: Zaconey. 

With its roots in the golden age of 1950’s Americana – this unique spirit is all about style, attitude and most importantly, the thrill of a great night with friends.  

To help conceptualise the vision for a brand that nobody was yet aware of – a brand video was created using all the cues of a bygone era. All of which needed to be delivered in a thoroughly relevant way.