Three All It Takes


Representing your country is every young player’s dream. Many have the talent. Many have the physicality. Many have the mental strength.

Few have it all.

This 6 Nations campaign, the first for Three’s sponsorship of the Irish Rugby team, explores all it takes to play for Ireland, delving into the physical and psychological obstacles the players must overcome to be the best.

Featured in each of the three 20 second commercials are Ireland captain Paul O’Connell ‘destroying his opponent’, out-half Johnny Sexton ‘conquering his nerves’ and Robbie Henshaw ‘feeling the burn’.

Each player narrates his own commercial, which helps to ground the piece and gave us license to create 3 visually arresting studies of ‘All it takes’ to play for Ireland.