If you’re trying to lose weight, one of your biggest enemies is cravings. Those unwanted food fantasies that beat down your will power. Slimsticks help prevent these cravings by making you feel full for longer. Or in daringly simple terms, Slimsticks help kill those unwanted cravings.

As an ally in the weight loss war, we felt we needed to present Slimsticks in a unique way. One that stands apart from the categories ubiquitous tape measure and bikini shot. We wanted to tell people about the key benefit of the product in a way they’d appreciate and enjoy. And we wanted to kill some cravings while we did it.