Rabo Direct specialise in savings for SME’s. That’s it. Unlike most other banks they don’t also pretend to help you run your business, instead they concentrate on helping make the most of your money so you can do, what you do best.
In this campaign we took the fresh approach of showing just how bad Rabo would be at your business. So we opened Rabo Flowers, the worst florist in history, Rabo Restaurant who’s daily special is whatever didn’t sell yesterday and Rabo Dentists who make a killing in drilling.
On radio we decided to put their specialisation and famous customer service to the test by pranking their call centres with a series of callers who were looking for anything but savings.