You don’t see many Irish made car ads, blame the perceived expense of filming and the genre’s penchant for shot of impossibly silver cars carving down South African coastal roads. It’s a pity. We have a different relationship with our cars than our European counterparts.
Nissan offered us the opportunity to bring their “Innovation That Excites” positioning with a campaign that had to make best use of the international footage available while making innovation interesting and relevant.
Shot by John Butler for Piranha Bar the ads show that you don’t find innovation everywhere, but you will find it in a new Nissan.