Winning a shark award isn’t easy. When you finally win one, you feel a huge sense of pride and achievement.
To promote the 2017 Kinsale Shark Awards, we portrayed this feeling by giving two past winners, Roisin Keown of DDFH&B and Dylan Cotter of Irish International BBDO, some serious shark bite scars.
These scars aren’t something to be hidden, they are marks of honour. Of swimming where few dare to go. Of creative bravery.
And for those brave few who emerge victorious, they are scars that should be worn with pride.