It’s not everyday that you get to hide someone inside a vending machine, set-up some hidden cameras and scare the bejaysus out of unsuspecting passers-by lured in by free food. But it was a day last September, and what a day it was!
Kelloggs were looking for a way to make Rice Krispie scares synonymous with Halloween and to target the student maket and we, well we just like scaring people.
The campaign was a big hit. More than 2 million views, a huge uplift in sales and several awards to its credit.