Insurance Confidential asked us to create a campaign that increases the awareness of insurance fraud and encourages more people to report it.
We decided to use real stories to communicate the fact that everyone’s insurance premiums are significantly higher because of insurance fraud. The people in these stories could be your neighbours, friends, colleagues, etc. and we wanted to make it clear that insurance fraud is not a victimless crime – you are the victim.
We chose three intriguing stories, which have been brought to life by the award winning animator Julian Frost.
The animation style gave us the opportunity to draw the viewer into the story and heighten the piece visually, while still communicating a serious message.