When Follain lovingly hand-make their jams, marmalades and chutneys in Co Cork, they add nothing artificial in the process. So when it came to making them some ads, we decided to follow suit. Rather than relying on complex rendering and retouching, we lovingly handcrafted them some press ads using paperfold “technology” that is as every bit as natural as the products themselves. Painstaking but when the paper cuts finally healed we were left with a beautiful, award winning and highly successful campaign. Sweet