Choose Radio 2015

The Irish people have a very unique relationship with the radio, with 8 out of 10 adults listening to it every day. We made this campaign for the Independent Broadcasters of Ireland to make brands aware of this fact, and to encourage them to choose radio.

It plays on the other things we Irish listen to all the time, like sayings, sounds and colloquialisms. Covering everything from our overuse of the word “sorry” to the unique way we give directions.