Brown Thomas Every Bag Tells A Story

Tasked with creating a Christmas campaign for this famous Irish store, we looked to its most iconic feature: the Brown Thomas bag. No gift bought in Brown Thomas is bought without thought, without reason, without a special person in mind – meaning at Christmas, every bag tells a story.

To execute, we worked with photographers Nick and Chloe to create snapshots of Christmas stories around Ireland featuring the famous bag, while some V.G. V.O.’s brought more stories to life in a series of radio ads.