48 Cheat at Life

In our first campaign for 48, we’re helping the kids of today Cheat at Life. This means teaching them how to operate outside of convention, bend rules and cut corners in order to get what they want.

Lesson one was a couple of instructional videos, teaching them how to blag a free dinner using Tinder, and how to take advantage of Ireland’s art scene for a free night out.

Kids being 18 – 22 years olds, of course.