Cuprinol’s new range of colour woodcare products are sure to cheer up any garden. And where better to demonstrate this then at Bloom, Ireland’s biggest gardening event. But given all the colour and crowds that would be there already, the question was how could we help Cuprinol make a big impact.
♯BigatBloom was the solution, where we built a giant wooden chair and birdhouse tree, painted in vibrant Cuprinol colours. Our wandering “Cheer it Up” crew also brought music and cheer wherever they went. And just like our garden furniture, the reaction was…big! From the big queues to sit on the chair, to the big reaction to all the social postings, to the big increase in sales directly after the event – ♯BigatBloom proved itself a (ahem) big success.