Keeling’s have been fruit grower’s for generations and are starting to build the Keeling’s brand. Strawberries are on of the first fruit that they are doing this with. Our task was to show the Keelings brand and to tell consumers that they are on the shelves ‘now’.
We wanted a reason to advertise in press and the Eurovision provided the perfect opportunity. A witty take on the ‘lads’ and a great way to showcase a perfect product.