Fact. John west is the only range of tinned fish to contain Omega 3.
Fact 2. Omega 3 helps improved brain development and function and is especially important in growing kids.
Insight.
Mums will do their damnedest to ensure that kids get every advantage in life.
Daringly simple idea – sometime your kids need a little extra help
Based on this we developed a creative theme that featured the exploits of children who could do with the helping hand of some brain boosting Omega 3.
Great work that steamrolled a previously increasing tide of Private label sales, won two Sharks, NNI press advert of the month, Marketing magazine’s campaign of the year, inclusion in Lurzhers archive, that worked.