The traditional approach to show the benefits of Omega 3? Tempt a parent by showing a marked improvement in a child’s IQ and hope they believe it.
But when you are working with a brand with the incredible creative heritage of John West it’s hard not to push for more. We decided to dramatise the opposite, use a heavy dollop of humour, sprinkle it with a style even the most grown up ‘kid’ could relate to and bingo – Because sometimes their brains need a little more help was born.