Our campaign was designed to relight the fire in the bellies of West Indies Cricket fans. We wanted to bring them closer to the game by emphasising the important role they can play in making Windies cricket better. Our Daringly simple idea was ‘it’s your game’ and we brought this to life by hyper dramatising the role of the fans in driving the team to success around the creative platform of we’re all in (West indies patois being Wi’ all in).
This piece of great work, picked up two sharks, best ad on TVs, Luzhers archive and is still in the mix for a number of other awards as well as helping the team onto success in their recent series.