A Sublime Disruption.
These glum opening chapters of January can make one feel a tad bit:
So, please allow me to introduce you to a beautiful video from the very talented Gareth Nolan. Come, people, let us dream of far off places.
Partnering With Pepsi
Last week Pepsi announced a $50 million partnership deal with Beyoncé. The deal includes a limited edition Pepsi can, designed by the super star and Pepsi, which will hit the stores in 2013. This is a first for Pepsi and a mark of how iconic the creative partnership is.
Adidas
Festive Musings
There was more than a bad hangover lingering after our Christmas party last Thursday night.
For some unknown reason this ‘decorative piece’remains in our boardroom…
Boys & Girl in Barbados.
We’ve been working on a really exciting new campaign for the good people of Digicel which is launching in January.

Given a target market in the Caribbean and Central America we needed better weather than could be found in Europe. And so a branch of team Digicel (Rory, Frances and
To use a celebrity or not?
A topic that has been debated back and forth for many years. There are the obvious advantages of having a famous person associated with your brand but the flip side of the coin is when that celebrity does something wrong. High profile examples in the past include Tiger
Rainy Days and Mondays
Eleven million commuters rely on Tokyo’s public transport system. Every morning. The railway companies have to employ Oshiya – ‘white gloved pushers’ who shove people into the carriages. ‘Tokyo Compression’ is the unique collection of Tokyo commuters captured by Michael Wolf. These brought a smile to my face… everytime I
This week’s links.
Each week, i’d like to write a blog about what happened in the creative department over the last 7 days. The videos we sent around, the music we overplayed (Mary, I am looking in your general direction), and the ads we loved and hated.
Smart ubiquity
For many of us, smart phones have become such an everyday part of our lives’, we barely notice how much we use them. And it’s this “couldn’t live without it” usefulness that has lead to their rapid growth. Figures released by Google earlier this year showed smartphone ownership has reached





