Boys and Girls

The fruits of a 9 month labour of love for Irish Distillers Pernod Ricard and Boys and Girls were proudly shown to the world last night with the launch of their entirely exciting new spirit drink Zaconey.

It’s a completely new style of spirit – a bourbon hearted spirit with a twist

SXSW 2013 kicks off this week in Texas, showcasing hives of talent under the usual categories of film, music and interactive. The difference this year, however, is Walter, JWT’s pop-up agency which will create a marketing strategy for a select few promising techie startups.

Walter will meet 25 startups over the

Dubbed the ‘ATM of Happiness’, this campaign drove happiness into the heart of communities. ATMs that dispensed €100 noted for free popped up in high footfall areas– but with a catch.

Recipients had to promise to share the money, to bring others a little piece of joy (suggestions were given

I had a very interesting conversation with Jonny the other day about the decline in the quality of Album artwork and it’s connection to the increase in popularity of digitised music. Initially caused by the move to CD’s but then exacerbated by the popularity of MP3 downloads.

This blog isn’t

Adidas revealed their new college basketball strip this week…to a social media out-cry of “OMG”. Although the new gear is indeed ‘the bomb’ when it comes to smart sports’ materials, its ‘impact-camo’ designs have left people a little perturbed. So much so, US media are saying that nothing has been

Experiential Marketing has become increasingly popular as a way for brands to make a deeper and (one hopes) longer-lasting connection with consumers. With peoples’ attention now being the most rare and precious commodity for marketeers, the idea of them choosing to engage and spend time with your brand is a

This is not new, in 1981 the ‘Skippy’ burger jokes abounded when Australian companies were found to be selling ‘beef’ to the USA which subsequently transpired to contain kangaroo and other ‘non beef’ meat. Now it is the countless horse jokes…

Last year the Journal of Food Science published a list

Boys and Girls towers is three boys lighter this week with Patrick, Jonnie and Rory off in NYC.

We’re working in collaboration with a great agency called Full Six over there on a very exciting top secret project for one of our existing clients. So far so exciting…so we thought.

It turns

I’ll begin with a brief introduction. My name is Lauren, the latest addition and intern here at Boys and Girls. Given that this is my 8th week here, according to the powers that be, it’s time that I contribute to the blog. Having racked my brains for something interesting to write

Last Friday, while our backs were turned, our new ads for the Jameson Dublin International Film Festival snuck out the back door. They were ready, graded, clocked and sound mixed, but it’s always nice to be able to pack their school lunch and wipe their faces with a licked-hanky before