Our trip to Kinsale for the Shark awards seems like a long time ago. Since then we’ve been to El Salvador for the least traditional Christmas in memory (being both in Central America and in September) and filming on the streets of Dublin for Three.
Here’s something I don’t get. Watch these two TVC’s:
Two ads. Two brands. Two completely different products. Same music. Worse than that they were is the same ad break. How do you let this happen?
TV drives brand word of mouth
This month’s Admap has an interesting article on influencers of word of mouth. It points out that we spend a lot of time measuring the word of mouth itself without thinking about what initiates the ‘chat’. Thinkbox research looked at the relationship between paid, owned and earned media on brand
Boys and Girls are everywhere!
Our namesake gets 5 stars in reviews of the Dublin Fringe Festival, but only 2 days left to catch it.
Boys and Girls Six Shark Haul
We’re were absolutely delighted with our haul at this weekends Kinsale Sharks International Creative Festival.
the little things
The new Sainsbury’s campaign shows how little it takes to make a lovely ad. It doesn’t have a big budget, or a huge concept. It’s simple, product focused and immediate and yet with a little creativity they have made something that stands above the usual supermarket dross.
Marmite. Love it, or Ban it.
I was sad to hear that the new Marmite campaign faces being being taken off air after more than 250 complaints. I think its a beautifully considered execution of a really strong idea. What do you think?
Insert Bland Here.
There are very few rules in the Creative Department. That doesn’t mean that we all smoke indoors and show up to work every other Tuesday, this is a place of business. It’s just that a brief can take you anywhere and if you’re open to it, great ideas are often
THE FUTURE OF MARKETING
This was the outline of my argument at the recent Marketing Society Debate on ‘The Future of Marketing’:
The Future of marketing is a mystery. Not a puzzle.
A fishy tale.
Last week saw the launch of our new ad for Three’s ‘All You Can Eat Everything’ deal. The idea was simple, the offer CHOMP delivered by a MUNCH animated sequence of CRUNCH ravenous fish.
However, time was tight. A throat-tightening, pant-wetting, three and a half weeks tight.