Oct 28/14

Not just any campaign.

Posted by Anne

After streakers, budgie smugglers, chicken strugglers, one instance of eyebrow acting and multiple instances of dessert gobbling (you know who you are), our new campaign for RaboDirect is now live. Based on the insight that RaboDirect are not just any bank, they’re the savings specialists, we created a series of

Oct 16/14

Air France – Glamorous Getaway & Ballsy Branding

Posted by Shane

I was cycling home from work during the week when I was stopped in my tracks. A huge vogue style billboard faced me as I turned the corner, It was the Air France ‘Glamorous Getaway’ campaign. It wasn’t the fact that it looked like a giant spread from Harper’s Bizarre

Sep 09/14

Letterer at work

Posted by Shane

Eos showing off her lettering skills in the agency today.

Sep 05/14


Posted by Shane

Back in February, we were asked to look at creating an identity for Ireland’s best music venue (building previously know as the O2) which would be sponsored by Three. Our brief was firstly to come up with a name for the Venue, one that would capture the simplicity and clarity

Aug 26/14

McDonnells Curry Sauce

Posted by Julie

McDonnells Curry Sauce is one of those golden, authentic Irish brands, which lends itself to having a bit of fun creatively. So earlier this year when the McDonnells team approached us with the opportunity to create their first TV ad ever, we jumped at the chance.

The brief for this ad

Jul 23/14

Nissan Innovation for Everyone.

Posted by Rory

You don’t see many Irish made car ads, blame the perceived expense of filming and the genre’s penchant for shot of impossibly silver cars carving down South African coastal roads. It’s a pity. We have a different relationship with our cars than our European counterparts.

Nissan offered us the opportunity

May 19/14

Daring Simplicity (In footballing ability)

Posted by admin

Seven of Boys and Girls finest took the the field on Friday night. An hour later they emerged as men, blinking in the late evening sun, bloodied, slightly dizzy and with a shooting pain down their left arm, but most importantly victorious.It was a match that will live long in

Apr 30/14

Handmade Advertising

Posted by Mikey

At Boys and Girls we like to think making ads is kind of our forte. But when our new client Glenilen Farm asked us to create an online video to promote their new four packs of yoghurts, we took the term to a new, quite literal level.

Mikey and me decided

Mar 21/14

Be Extraordinary

Posted by Chris

We are delighted to have picked up two awards at the 2014 Caribbean Advertising Federation ADDY Awards, both for our client Digicel.

Our “Be extraordinary” TV commercial won Best of show overall while our campaign for the launch of the Digicel DL600 Smartphone won Silver.

In the words of the judging panel,

Mar 07/14

Space: The Final Frontier

Posted by Mark

Too often media space, whether it be press, digital or out-of-home, goes completely underutilised by advertisers who fail to recognise the potential of such space by not taking a step back and looking at the bigger picture.

Understanding and taking into consideration the environment in which the media space lives is