Boys and Girls

A marketing phrase has been bugging me lately.

‘Earned Media’.

The most common use for it at the moment seems to be around social media. For example if you put an ad on TV you are using ‘Paid’ media. If it’s on your own website or on one of your delivery

Great advertising has the knack of perfectly anticipating the public mood and then delivering something which not only reflects that mood but amplifies it. There are many brilliant examples but one very very well executed yet relatively straightforward example is the Carslberg Jason McAteer advert that they created immediately prior to

Boys & Girls are looking for a new receptionist. The position will involve a wide range of responsibilities with reception as the primary role. Cheerful attitude, reliability and talent for quoting bad comedies ad nauseum are a must. If you can picture yourself working behind a desk supported by balloons

RTE’s new trading system comes into effect in July and is it complicated. Currently discounts are negiatated on an annual basis and are based on the amount of money and advertiser has to spend and the share of the TV budget RTE gets. This was ruled anti competitive so the

200 reasons not to leave Dublin trended last week in Dublin and Monday saw the launch of ‘Dublin Town’ (whose video had knocked up 29.5k views on YouTube, an ode to what the people of Dublin love about their city.)

I was a little disappointed to find ‘chipper chips’ ranking at

Today is the annual tea day of our Client The Alzheimers Society. To support this great cause, the Boys and Girls have baked a fantastic spread that is available in 14 Pembroke Road, so anyone passing with €€€€, please come in and indulge.

Here are shots of a selection of

In 1999 PlayStation released an ad called Double Lives. It was, and still is one of my all-time favourites, a daring portrayal of the underworld of gaming. A justification for hours spent in a dark room pressing buttons –it gave meaning to the meaningless.

Double Life was also the first of

I read in the papers yesterday about a real life Robinson Crusoe.

While many of us will admit to daydreaming about  a big lotto win and buying our very own tropical island, Brendan Grimshaw from Dewsbury did just that. Just off the Seychelles…. cue pang of jealousy.

But the more I read,

TIME magazine’s 100 Most Influential People in the World 2012 list, as voted for by the people, was revealed last week. The list is made up of “people who inspire us, entertains us, challenge us and change the world” - broken into five categories: Breakouts, Pioneers, Moguls, Leaders and of course, Icons. The latter being the category that I

Oh, the bravery of Bavaria. The almighty balls of the Dutch. An ad featuring a self-confessed addict, the unbankable Charlie Sheen, about beer and Charlie drops the F bomb.

Bavaria Beer. Winning.